Hidden in Plain Sight
The meaning behind Elevate Your Edge is hidden in plain sight, exemplified simply in our logo.
The story behind a logo and the history of a brand is a tunnel of deeply rooted philosophies, beliefs, and missions that all are symbolized through a 2D vector, but rarely do we hear the stories or understand the purpose behind the project. We’d love to share ours.
Our logo is intentional, just like our desire to help others define their purpose and execute it with clarity. We all need a framework that helps us get the most out of our lives without boxing ourselves in. Having a framework is essential, but we should never stop growing and expanding on top of it. We believe in constructive, community-oriented growth and change. Where boxes keep people from their intended potential, brackets create a space of structural freedom for students to expound on their purpose deliberately and clearly.
We offer our students fresh perspectives which allow them to create valuable mindsets with tools that lead to powerful habits. The goal is to add just enough structure for our clients to develop greater clarity and confidence without limiting themselves in their environment. Hence, the brackets that make up the framework of our Elevate Your Edge logo.
There’s philosophy behind the dots, too. Blue and gold are pretty colors — we like them for them, don’t get us wrong — but the colors were chosen with purpose in mind, and —if we’re being honest— with you in mind. The linear strand of circles emulates the natural transition of growth. The colors represent transformation in that growth process. We begin in the blue: we’re all in a foundational state to start, but through clarity, confidence and a network of support, we transition to our most bold, self-assured state— gold. Gold represents confidence and a preparedness to attack life boldly, clearly, and with refined purpose. It doesn’t just stop there… continuous growth is available at our fingertips always. Our goal is to prepare you and encourage that momentum.
Elevate Your Edge is the title. What does it mean to elevate your edge? It’s more than just a quippy name. There’s purpose behind it, too. Are you catching our theme?
Everyone brings an edge to whatever sector of life they’re in. Whether that is full-time work, full-time school, or simply our day to day, we all have unique distinctions that, once understood, can completely transform our purpose. Uncovering our purpose is the essential first step in elevating our edge. We’ve discovered that defining purpose takes clarity and confidence— clarity in what our purpose is, and confidence in building out that purpose to use as an edge in all contexts of life— the mundane and the magnificent.
If you want to learn the mindsets and tools that help our students achieve exponential results, join our Elevate Your Edge program. Start living with a deeper purpose and elevate your edge.
